Sometimes, copy that is too bold and confident stretches your prospect’s belief in your credibility. Sometimes, understatement in your copy is better. An ad was tested: 1 - Why the Price of Silver May Rise Steeply 2 - Why the [...]
One of the biggest mistakes I see in copy written by novice copywriters is the warm-up. It occurs when a writer takes one paragraph (or more) to “set up” the pitch instead of starting strong. It usually goes something like [...]
What’s the secret to profitable, successful direct mail in an online world? It’s following proven rules to maximize response. While it may be dangerous to the creative process to use set formulas, it is just as dangerous to ignore the [...]
Universally, you have three target audiences you need to reach: Customers from your database Prospects from your database Prospects Customers have already purchased something from you before. Prospects on your database usually originate from your lead generation efforts or word-of-mouth. [...]
Let me reveal a winning formula I use – In this case, for a new product launch. It’s one of several formulas I use in creating winning direct mail, Facebook, pre-rolls, geofencing, email, landing pages, TV commercials and more. In [...]
