In writing great persuasive copy that generates a response, you’ll want to use what I call the “Red Dawn Principle” (RDP). You see, one of my favorite movies is Red Dawn. Not a lot of heavy dialogue, but it creates [...]
Facebook ads are a cost-effective way to get an incredible response. I test hundreds of ads a month for my clients, discovering what works and what doesn't. But you have to create the right copy…something that will grab the attention [...]
I create and send out as much as 4 million emails in just a month for my clients. I test. I see results. I know what’s working…and what isn’t. If you are using email- or want to- I’d like you [...]
Strong copy is unstoppable with supporting graphics. In today’s culture, people have less time and less patience. They will read something if it’s interesting, but they like their information summarized and illustrated graphically, and that can make a big difference [...]
I just reviewed a video of a large, powerful group of consumers urging viewers to boycott companies that take the politically correct tact by simply not saying Merry Christmas in their catalogs, emails, Facebook ads, and direct mailers, and on [...]
