I’ll bet this headline got your attention. It’s a prime example of how punctuation can change everything about your copy…so you should take special care to do it right. Take another look at the headline: Woman without her man [...]
Why do some brands outperform their competitors over and over? “Cause they’ve got personality…” (Sing it, Lloyd Price.) If you’re in the Northeast, you probably remember the electronics retailer known as “Crazy Eddie.” If you’re in Southern California, then you [...]
Writing subheads may seem like a quick-and-easy task. You may be tempted to throw down a few punchy words and move on. But these phrases contribute a lot more than you think – and every piece of marketing copy needs [...]
Here is how you can evaluate a winner from a loser…and one of several formulas I use in creating winning direct mail, email, landing pages, TV, Commercials and more. In creating successful marketing including copy and offer, I use copywriting [...]
When you’re marketing to your prospects, a “Big Idea” in your advertising copy is critical. This applies to all your advertising channels. Take direct mail. Your direct mail should have one common goal: To show your prospect how your [...]
