Because of the upcoming election, the safest thing to do is make sure none of your marketing hits the consumer from October 4th to November 8th. Three things happen during those dates: Costs go up on most media, including TV [...]
Most marketers run from competitive advertising. But not all. Over the years, if your client is up against a well-known competitor who dominates the market, we use it. And it works. To overcome an established company, creative advertising can [...]
There’s no doubt that direct response copy is the most important element of every campaign … but direct response design is not far behind. The visual appearance of your words can dramatically affect their impact. Even the strongest headline can [...]
Your email subject line is the only thing that stands between your recipient and the “delete” button. Right now, you should be planning your upcoming holiday promotions with Halloween, Thanksgiving, and Christmas around the corner. Take a look at this [...]
One of the best ways to make your copy clear and engaging is to use the active voice rather than the passive voice. The active voice is the best way to convey your message clearly and more directly. Here’s an [...]
