Here comes the Bucket Bridage! (Credit marineonstcroix.org) Every direct response piece you write—whether it's a magalog, direct mail piece, email, website, banner on Facebook, radio ad or TV commercial—must engage the reader in a one-on-one conversation. To [...]
Amazon beat eBay, taking in 60 million more users and raking in $25 billion more in net sales. How did Amazon do it? Video streaming service A new fashion-focused show A popular Subscribe and Save program eBay is trying to [...]
Fast approaching is the 2016 General Election. It will have two huge effects on marketers from September 1 through November 9. The marketing channels will be overwhelmed by political messages. Direct mail, radio/TV, email, banner ads—everything—will be huge clutter. Bottom [...]
Buckslip from CapitolOne Let’s take a look at the unique effectiveness of buckslips for your traditional envelop direct mail. A buckslip is a single page mini-flyer that lays unfolded in the envelope along with your sales letter, [...]
Through all the hoopla of unusual copy approaches and a multitude of tests, certain basic rules of copywriting success remain the standard. Here are 14 of those rules: Remember to keep the first sentence short. Your reader will form an [...]
