Deal or No Deal (Credit: Merger.com) I have identified 10 Deal Killers that will cripple or destroy your campaign. For example, landing pages, direct mail –and media—these strategic copy concepts can hurt—or positively boost—your response. The video [...]
Most marketers don’t know how to write a direct mail letter. Sadly, not following some proven rules depresses response, and it’s costly. Let me give you an important example. I am going to tell you about the literal last word [...]
Memberships help build relationships for marketers. Memberships can create profits in greater loyalty and better lifetime value. The fact is, people like to be a part of something larger than themselves. It’s basic psychology. Can your product or service benefit [...]
Direct Mail (Credit: Reliance Staffing.com) IPRO Tech, Inc., the creator of breakthrough litigation software tools, came to CDMG because they needed to stand out in a fiercely competitive field and successfully pitch their product to notoriously skeptical [...]
Make sure your testimonials work for you, not against you. The Too-Perfect Testimonial I know … you want your testimonials to look shape and feature good-looking, smiling people who, in perfectly articulate and beautiful language, express the many benefits of [...]
