There are a number of things that can be done to help give you more credibility among your prospects and customers. Remember, your audience is very skeptical. And in an age of skepticism, you need to overcome that skepticism to [...]
I just completed writing six different emails for a client-each with two different subject lines to test. Among the direct response rules to create super response copy is to get into the mind of the prospect. Writing online or offline [...]
Warning - Lack of Detail Will Kill Response Don't make this copy writing mistake. Why? Because it will decrease your responses. What is a common mistake? Generality. When reviewing your copy, remember that one of the things that distinguishes a [...]
Use "Merry Christmas" in your marketing. Politically correct can cost you. Studies found retailers who aren't shy about saying "Merry Christmas" see sales rise as a result. In fact, millions of Christians are now boycotting companies refusing to acknowledge Christmas. [...]
Everyone is attracted to the word FREE. However, sometimes it takes a little more than just one free offer to get your prospects to bite. Often when I speak at direct marketing conferences, I'll offer a free 15-minute consultation [...]
