Dynamic new ad generates twice the normal response and crushes once-successful “control". The Marketing Challenge: Commodity Trend Service launched a brand-new publication, Futures Options Weekly, with a display ad created by a freelance copywriter. While results were initially encouraging, the [...]
Complicated paragraphs can kill sales and leads. You never want your prospect to have to reread one of your paragraphs or, even worse, not attempt to read it at all. Keep it simple You need to remember, regardless of who [...]
There are a number of things that can be done to help give you more credibility among your prospects and customers. Remember, your audience is very skeptical. And in an age of skepticism, you need to overcome that skepticism to [...]
I just completed writing six different emails for a client-each with two different subject lines to test. Among the direct response rules to create super response copy is to get into the mind of the prospect. Writing online or offline [...]
Warning - Lack of Detail Will Kill Response Don't make this copy writing mistake. Why? Because it will decrease your responses. What is a common mistake? Generality. When reviewing your copy, remember that one of the things that distinguishes a [...]
