Check Out 6 Direct Response Copy Formulas
Check Out 6 Direct Response Copy Formulas
Addressable TV: A Revolutionary Way To Target Your Core Audience
Addressable TV: A revolutionary way to target your core audience
[Video] The Response-Boosting Device That Just Keeps Giving
With the amazing power of addressable TV, good 120-minute TV commercials and infomercials are making a comeback … and they’re boosting response. Even better, you can reuse your commercial or infomercial on multiple platforms to increase response rates further. Write [...]
The Shocking Effect COVID-19 Is Having on Direct Response TV
Direct response TV is booming, thanks to the novel coronavirus. Two factors have collided … Firstly, many mainstream marketers have stopped their marketing and advertising, including malls, travel services, and airlines … and this has created a huge degrease in [...]
The Response-Booming Device You Can Use Over and Over Again (Video)
With the amazing power of addressable TV, good 120-minute TV commercials and infomercials are making a comeback … and they’re boosting response. Even better, you can reuse your commercial or infomercial on multi platforms to increase response rates further. Write [...]
Direct Response Radio: Overlooked Opportunity
I got a call from a new start-up. Parent’s Workshop entered a crowded and highly competitive field of educational self-help programs with The Early Achievement Program. Parent’s Workshop was an unknown entity with a totally new concept aimed primarily at [...]
Marketing Turnaround: Repositioning an existing product and taking it to a higher level of profitability and growth
TheStreet.com is an investment website best known by its founder Jim Cramer. I got a call from his office and visited them in New York. The goal: to grow, expand and make more money. The Challenge My CDMG team and [...]
Top 10 Super Bowl Ads Every Marketer Should Know [video]
This year’s Super Bowl game itself was a let-down. But how did the ads do? Just like last year, most TV commercials just didn’t make the cut as effective advertisements. Instead of selling, they focused on entertainment. As a marketer, [...]
Make Infomercials Work For You: 12 Strategies to Use Now
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service and convert them into buyers. Over ten years, I have [...]
Is the Infomercial Dead? (Not By a Long Shot)
In a digital age where video and Facebook are the rage, what’s become of TV commercials and infomercials? Is the infomercial dead? Hardly. In fact, with today’s technology and increased cable reach, the opportunity to sell by long-form video has [...]