Your marketing budget needs to adjust as the presidential election cycle nears— Costs are already going up in key primary and “swing” states, and just as bad response rates are going down because of so much advertising clutter and distraction. [...]
The difference between a winning political candidate and a losing political candidate… is usually the strategy of the marketing that mobilizes an organized Get-Out-The-Vote (GOTV) campaign. The election of 2024 isn’t about policy, impressions, clicks, publicity, personality, billboards, or signs… [...]
Political ad spending has grown at a record pace, surpassing spending for the last 3.5 years—to more than double. Over $453 million has been spent so far for the 2024 election— which is over the $221 million spent at this [...]
Marketers: Election Alert!
Giant Ad Spends: How the Midterm Elections Are Creating Record Breaking Ad Spends That Are Impacting You
