Most marketers aren’t prepared for a disaster. The result: wasted time and money… or worse. They were unprepared for the massive shutdown caused by the Microsoft/CrowdStrike update blunder. You see, over the last 40 years, I’ve seen earthquakes, fires, floods, [...]
The worst of Hurricanes Irma and Harvey are now over, but major marketing disruptions continue. We issued a Special Alert about what to do when Hurricane Harvey hit the Southwest. Now our prayers … and marketing strategy recommendations … extend [...]
Every marketer must be aware that Hurricane Harvey will have a profound and prolonged impact on your current response rates and long-range response rates. Harvey is quickly becoming one of the worst tropical storms to hit the United States, slamming [...]
