A certain percentage of direct mail is dumped. Often the problem is the carrier in a local area. Sometimes it’s at a postal facility. That’s why for our clients we monitor and track our mail for deliverability. Here is a disturbing [...]
One of the most powerful boosters of response in an email or direct mail letter is the superscript. Simply put, a superscript is placement of powerful direct response copy in the area above the salutation. It’s an incredible way to [...]
Direct mail fundraising is experiencing a new boom. If you are involved in fundraising - or even direct mail for a for-profit company - read this carefully. You see, direct mail is still a powerhouse in generating funds for non-profit, Christian [...]
Here is a little known way to increase your direct mail response. For years I’ve boosted response by putting yellow post-it notes on the outer envelope of my clients’ direct mail campaigns. In those tests, we saw a 12% to [...]
Handwriting in a direct mail piece is the ultimate personalization. And handwriting of direct mail has been around for a long time. It usually increases response...sometimes dramatically. And now the technology has come along making it possible for practically any [...]
