Why do some brands outperform their competitors over and over? ‘Cause they’ve got personality.’ (Sing it, Lloyd Price.) If you’re in the Northeast, your probably remember the electronics retailer known as “Crazy Eddie.” If you’re in Southern California, then you [...]
Whatever your product or service you’re marketing, strategically planning and developing an accountable scientific based marketing campaign is essential to success. For over 30 years the copywriters, graphic designers, digital marketers, account servicing personnel, and production personnel at my company, [...]
Marketing is changing fast. And it’s changing for the better in 2018. The changes occurring for marketers on Facebook and other areas are huge. Even the changes with old media like direct mail are dramatic. If you’re a president or [...]
Livestreaming is a new trend…you may want to test it soon. Many of your prospects may want a live, behind-the-scenes view of your product or service, more so than watching a polished video. They don’t want to miss out on [...]
Box subscription services are booming. Businesses like Stitch Fix, Blue Apron, Birch Box, and ThredUp offer customers quality products delivered right to a client’s door, giving them a selection of products tailored to their needs and wants. Even larger corporations, [...]
