Attention-getting 3-D mailer receives 48.9% response CDMG developed a 3-D package that effectively met 3 main objectives—grabbing attention, overcoming objections and generating interest. This helped attract more than enough attendees to make the conference successful. Marketing Challenge South [...]
If your marketing results are flat or declining, here is an important lesson from one marketer of seminars. FamilyLife is a nonprofit Christian organization dedicated to providing married couples and parents with tools to improve their marriages and home life. [...]
VectorVest was an idea created by Dr. Bart DiLiddo. Over the years CDMG took this launch, mailed over 80 million pieces and grew the service into the nation’s largest online investment service. Dr. DiLiddo came to my office, wanting to [...]
Direct response microsite turns entrepreneur’s pie business into an E-commerce powerhouse The Marketing Challenge Entrepreneur Dorothy Pryor Rose experienced some success carrying on the family tradition of baking cobblers, pies and cakes. Her small business, Mommie Helen’s Bakery, got a [...]
Integrated multimedia campaign successfully grows subscriber base in a tough market Marketing Challenge With over 1,100 investment newsletters in the marketplace, it’s more challenging than ever to attract new and loyal subscribers—especially when they’re wary of investing their hard-earned money [...]
