VectorVest was an idea created by Dr. Bart DiLiddo. Over the years CDMG took this launch, mailed over 80 million pieces and grew the service into the nation’s largest online investment service. Dr. DiLiddo came to my office, wanting to [...]
Direct response microsite turns entrepreneur’s pie business into an E-commerce powerhouse The Marketing Challenge Entrepreneur Dorothy Pryor Rose experienced some success carrying on the family tradition of baking cobblers, pies and cakes. Her small business, Mommie Helen’s Bakery, got a [...]
Integrated multimedia campaign successfully grows subscriber base in a tough market Marketing Challenge With over 1,100 investment newsletters in the marketplace, it’s more challenging than ever to attract new and loyal subscribers—especially when they’re wary of investing their hard-earned money [...]
Small, niche, skeptical audiences? How do you successfully market to them? Video Briefing Let’s take a look at one example my team and I worked on. Giltspur is a leading designer of high-end custom trade show exhibits, and had a [...]
Television and radio campaign expands success of investment newsletter launch Marketing Challenge After the stock market meltdown of 2008, many U.S. investors lost their shirts. Some watched as 25% of their retirement savings disappeared and others saw 40% vanish from [...]
