The $350 Million Buyout: How a Marketing Campaign Turned a Dream Into a Reality
The $350 Million Buyout: How a marketing campaign turned a dream into a reality
The Overlooked Copy Secret to Power Up Your Sales Copy: Using Specifics
The Overlooked Copy Secret to Power Up Your Sales Copy: Using Specifics
Little-known Copywriting Secret: The Power of Believing [Video Briefing]
Let me share one of the most overlooked copy rules in mobilizing your prospects or clients. Struggling to bring in new prospects? Having a hard time bringing in new leads? Want to increase your sales and profits? One of the [...]
Generating Leads on a Tight Budget: How One Software Company Saw Sales Shoot Sky High
I got a call from a software company that needed higher quality and more leads for their sales team. Here is how we helped them dramatic growth, despite economic uncertainty. SurfControl is a global provider of corporate security software. The [...]
Integrated, Multichannel Marketing: The #1 Key to Maximize Profitable Marketing in 2022
For selling a product or service … For lead generation or sales ... For consumers or B to B marketing ... The most powerful way to increase your sales and profits is the new integrated, multichannel marketing. First, this breakthrough [...]
Super Bowl Crypto Commercial: One of the Few that did it Right with 20 million Responses in the First Minutes. [See Video of Ad]
At this year’s Super Bowl, if you paid $14 million, your ad better get accountable response. Did it work or didn’t it? Did it generate leads or sales worth spending $14 million? A key to creating a powerful, successful campaign [...]
6 Successful Tips to Supercharge Your Lead Generation and Conversions During Economic Uncertainty
What do you do if you’re confronted by some tough marketing challenges? Overcoming the impact of the pandemic recession… Your product is unheard of… It’s in a space that people are especially skeptical of…. And it’s a big ticket item, [...]
[Copy Tip] Use Preemptive Copy to Ease Their Worries
As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. Often, when a prospect hears of a new product, he’s thinking of a reason NOT to buy it. Your challenge is to discern their [...]
7 Under-the-Radar Digital Trends Every Marketer Must Know
Digital Marketing is changing fast. Here are 7 under-the-radar digital trends we use to help companies grow. You should too. How many of these are you now using? Trend # 1. Dramatic Growth in Digital Marketing. More budgets are seeing [...]
Direct Mail Surprise: Gen Z’s Amazing Response
Response rates of direct mail to Gen Z could be a powerful new market for many. Gen Z's were born between 1997 and 2012. They were raised digital from the start, and they understand digital, but what's interesting is they [...]