It’s time to re-examine all of your marketing for 2018: Changing your positioning/branding Updating any reference to 2017 Examine the ROI of each marketing channel See if there are new things you should be doing That’s why Caleb and I [...]
This year, shoppers worldwide spent more on “Singles Day” than on any other day…including Amazon Prime Day, Black Friday, and Cyber Monday—combined. Here’s a breakdown of how this sales holiday, organized by megaretailer Alibaba, compared with U.S. sales holidays: By [...]
Few marketers have tried the direct mail tabalog, but it is a powerful way to break through the clutter and help you dramatically increase your profits. With a coated-stock cover, the tabalog stands out because of its unique size—enlarged from [...]
If you haven’t seen how we send direct mail, email, Facebook ads, Google ads, pre-roll commercials, Twitter and Amazon Prime ads—all to the same targeted prospects, watch this short marketing brief on multi-channel marketing. It’s about 4 minutes long. Watch [...]
Amazon is becoming a revolutionary marketing machine for all marketers. I’m using its power now for clients who don’t have a product to sell on Amazon. And it’s amazing for those who do have products on Amazon. Let me outline [...]
