Let me tell you how you can improve your conversions One of my clients, Variel Health International, wanted to boost sales for Aroma Spa portable aromatic steam capsule. However, this unusual B2C aroma therapy spa posed a number of [...]
You have a great email campaign. Now you need to decide how to format the letter before your eblast. Do you go fancy, including special letter head and colors? Or keep it simple, with basic writing? Consider these two email [...]
Trade Show (Credit: searchengineoptimist.com) “Craig, can you please create a new exhibit booth for me?” When it comes to trade shows, the exhibit is usually the only thing on my clients’ mind. I’ve created several dozen exhibit [...]
In both consumer and business-to-business mailings, it’s tempting to plan a postcard campaign. After all, a postcard has a much lower cost. Test: Recently, a cell phone service provider sent out an offer for a pre-approved service plan that came [...]
Find the newest trends boosting response and generating higher profits on my newest website: 18 Amazing New Trends in Marketing and Advertising Breakthroughs for 2016. Click here to view. What an awesome response--and great questions--I got. And, yes, some of the "18" [...]
