Target Audience

New Product Launch: 7 Powerful Keys to Succeed [My Weather Channel Checklist]

New product launches are never easy. They need to be done right. Having helped over 500 companies launch a new company or launch a new product, I’ve identified 7 keys to a successful product launch. Here’s a 7-point checklist based [...]

By Craig Huey|2025-05-21T16:36:43-06:00May 15, 2025|Direct Response Marketing, Product Marketing, Successful Marketing Campaigns, Target Audience|

How 3D Marketing Blows Past the Gatekeeper and Skepticism to Supercharge Your Results: 18% Response Rate for This Campaign

If your target audience is business-to-business — or you have a small select consumer audience — you know how hard it is to get your message in front of your prospect. Fortunately, there’s a direct mail format that usually breezes [...]

By cdmginc|2024-11-26T09:58:00-06:00November 26, 2024|Advertising & Marketing, Successful Marketing Campaigns, Target Audience, Test Results|