A consumer credit counseling service wanted to optimize its website subscription sign-up process. A radical redesign tested the additions of prominent text and video testimonials to the buy process (Note: Navigational, copy, and graphic changes were also made, so it’s [...]
Here are the headlines on some Facebook ads that my CDMG staff and I did for one of our clients. Which do you think are the winners? There are some really bad candidates for President. Time to sell? Crash warning [...]
Check out this overlay headline test, conducted by a German copy. We have provided for you the English translations of the different sites. Here’s Version A: The Top of the Headline reads “Best Deals for You.” Here’s Version B: The [...]
This week we’re going to do something unusual in Testing Corner. We’re going to tell you the results of a headline test, and then work backwards to find out which elements increased response. But we’re not going to tell you [...]
Customers like the in-store experience. They want to meet kind sales associates, try out the merchandise for themselves, and work with experts to help them find the best items. Online merchandisers are trying to provide as close an experience as [...]
