Marketers can and should test every individual campaign to see where there is room for improvement. By changing only one variable like product, target audience, offer, creative, or format with each test, you can figure out how to generate a [...]
A web-based information publisher tested its price points with very interesting results. For unlimited access to its website, the publisher’s control was $69.95. Several different fees were suggested and then equally rotated among site visitors. Hit the right target: [...]
A consumer credit counseling service wanted to optimize its website subscription sign-up process. A radical redesign tested the additions of prominent text and video testimonials to the buy process (Note: Navigational, copy, and graphic changes were also made, so it’s [...]
Here are the headlines on some Facebook ads that my CDMG staff and I did for one of our clients. Which do you think are the winners? There are some really bad candidates for President. Time to sell? Crash warning [...]
Check out this overlay headline test, conducted by a German copy. We have provided for you the English translations of the different sites. Here’s Version A: The Top of the Headline reads “Best Deals for You.” Here’s Version B: The [...]
