Testing Corner: Small Changes Equal BIG Results

I often find that just one small word change to your copy has the potential to make a big difference in response. Here is a test for an online publisher: two almost-identical sentences located near the order button (continue reading) were tested to see which would...

Testing Corner: Guess the Winner

We recently did a JOBS ACT direct mail campaign to accredited investors. And we tested two envelopes” 1. “How to generate monthly income with greater protection for your money” This little-known alternative investment can…. Bring you potential...