Testing Corner: Subject Lines

Testing subject lines can help you increase your response and profits. But the truth is we never know for sure what will work best. Which of these subject lines would you choose as the winner? The target audience is investors. A.  Biotech Specialist says $8.36 billion...

Testing Corner: Guess the Winning Headline

  The market place is always right. Many times we are not. That’s why you test. Here are the banner ads. Which was the winner? The audience is investors. The ads were (continue reading) purposely created to look like editorial.   B   D      F The...

Testing Corner: Home Address or Office Address?

During a recently created direct mail campaign for one of my clients, I wanted to test the mailing to see which mailing address received a higher response. The mailing was split equally. Test:  Mailing A was sent to home addresses. Mailing B was sent to the office...