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Testing Corner: Offering a little something extra can go a long way

by Craig Huey | Nov 4, 2014 | Advertising & Marketing, Blog, Direct Response Copy Tips, New Strategies and Tactics, Successful Marketing Campaigns, Test Results

  Everyone is attracted to the word FREE. However, sometimes it takes a little more than just one free offer to get your prospects to bite. Often when I speak at direct marketing conferences, I’ll offer a free 15-minute consultation or a free subscription...

Testing corner: Listing this phone number increased checkout page visits by over 18%

by Craig Huey | Oct 30, 2014 | Advertising & Marketing, Blog, Test Results

Here’s an interesting phone number test conducted by Flowers Across Melbourne, an online-only florist in Australia. They wanted to know what would generate more visits to the checkout page: a site wide listing of a local phone number or a toll-free phone number....

Why Does CDMG Do Ad Testing for you?

by Craig Huey | Oct 13, 2014 | Advertising & Marketing, Blog, Test Results, Website/Landing Page Strategies and Tactics

Your ad isn’t aimed at everybody who sees it—just the prospects for your product. So use your headline and illustration to grab your prospects’ attention and induce them to read the copy. Your headline must contain a benefit and be simple, clear and direct. In the...
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Recent Posts

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