Recently, a website that specialized in selling tech products did an interesting test on email campaigns. Less graphics, more content will boost response Here is an example of a typical email message that company was sending to a list of [...]
Deciding how many navigation options to have is a tricky balance between making your site user-friendly and driving your prospect to your sale. A navigation bar can give your users the choices they want and need. Or it could distract them [...]
In both consumer and business-to-business mailings, it’s tempting to plan a postcard campaign. After all, a postcard has a much lower cost. Test: Cell phone service provider NEXTEL sent out an offer for a pre-approved service plan that came with [...]
You’ve got a great product or service at a great price. Half of your creative team wants to place the price prominently on your webpage and the other wants to bury it further in the page. Decisions, decisions. The [...]
Are you on top of all the new marketing strategies and techniques? If you want to: Dramatically boost your sales and profits See your client/customer base soar Then watch my webinar on November 4th at 10:00 am PST. For DMU [...]
