by Craig Huey | Nov 4, 2014 | Advertising & Marketing, Blog, Direct Response Copy Tips, New Strategies and Tactics, Successful Marketing Campaigns, Test Results
Everyone is attracted to the word FREE. However, sometimes it takes a little more than just one free offer to get your prospects to bite. Often when I speak at direct marketing conferences, I’ll offer a free 15-minute consultation or a free subscription...
by Craig Huey | Oct 30, 2014 | Advertising & Marketing, Blog, Test Results
Here’s an interesting phone number test conducted by Flowers Across Melbourne, an online-only florist in Australia. They wanted to know what would generate more visits to the checkout page: a site wide listing of a local phone number or a toll-free phone number....
by Craig Huey | Oct 13, 2014 | Advertising & Marketing, Blog, Test Results, Website/Landing Page Strategies and Tactics
Your ad isn’t aimed at everybody who sees it—just the prospects for your product. So use your headline and illustration to grab your prospects’ attention and induce them to read the copy. Your headline must contain a benefit and be simple, clear and direct. In the...
