Advanced Data modeling has proven to increase our clients’ response significantly. Here is one example: But what about data modeling for email? Here is a recent test: Open Rate CTR Model Email Name 2.83% 10.46% Rental Op-in Names 1.54% [...]
A basic principle of email and direct mail is that the signer of your letter impacts its success. For example, “Marketing Director” or “Sales Manager” as title does not do as well as “President” or “Research Director.” We recently did [...]
Deadlines increase sales! (Credit: dreamstime.com) Consumers tend to pay more attention to your product or service when you offer them a discount or a “special” offer. However, how much more of a response do you think you would [...]
Build Your Prospect List (Credit: Betrin) There is an adage in the sales and marketing world: “Your best customer is the customer you already have.” And for this reason, you are likely to do [...]
In both consumer and business-to-business mailings, it’s tempting to plan a postcard campaign. After all, a postcard has a much lower cost. Test: Recently, a cell phone service provider sent out an offer for a pre-approved service plan that came [...]
