I often find that just one small word change to your copy has the potential to make a big difference in response. Here is a test for an online publisher: two almost-identical sentences located near the order button (continue reading) [...]
We recently did a JOBS ACT direct mail campaign to accredited investors. And we tested two envelopes" 1. "How to generate monthly income with greater protection for your money" This little-known alternative investment can.... Bring you potential returns of 7% [...]
We recently did a JOBS ACT direct mail campaign to accredited investors. And we tested two envelopes” 1. “How to generate monthly income with greater protection for your money” This little-known alternative investment can…. Bring you potential returns of 7% [...]
Testing subject lines can help you increase your response and profits. But the truth is we never know for sure what will work best. Which of these subject lines would you choose as the winner? The target audience is investors. [...]
Here is an interesting test. A website placed icons in its navigations field vs. the traditional words only approach. You can see it here…and the test results. (continue reading) Here are the two web pages. Version A [...]
