I created two direct marketing envelopes for a business-to-business client. Both envelopes had the same content inside. However, each one had different teaser copy on the outside. Both envelopes had a “Special Report” enclosed to create value inside. Test: Envelope [...]
Sometimes even a few cents can have a big impact on sales. Case in point: American Express Publishing tested three price points for one of its publications. Three of the prices were within 5 cents of each other. The biggest [...]
Integrated Magalog and Internet Landing Page skyrocket lead generation for a resort destination The Marketing Challenge Colorado River Adventures is a members-only vacation destination designed for RV enthusiasts. Located in the Southwest United States, it boasts 7 resorts in California, [...]
I tested three separate subject lines for an email campaign I sent out for one of my clients. The audience receiving the email was mostly male investors, 50-years and older. Note that the subject line in this case had to [...]
I often find that just one small word change to your copy has the potential to make a big difference in response. Here is a test for an online publisher: two almost-identical sentences located near the order button (continue reading) [...]
