Testing subject lines can help you increase your response and profits. But the truth is we never know for sure what will work best. Which of these subject lines would you choose as the winner? The target audience is investors. [...]
Here is an interesting test. A website placed icons in its navigations field vs. the traditional words only approach. You can see it here…and the test results. (continue reading) Here are the two web pages. Version A [...]
The market place is always right. Many times we are not. That’s why you test. Here are the banner ads. Which was the winner? The audience is investors. The ads were (continue reading) purposely created to look like editorial. [...]
During a recently created direct mail campaign for one of my clients, I wanted to test the mailing to see which mailing address received a higher response. The mailing was split equally. Test: Mailing A was sent to home addresses. [...]
We recently did a test for a client that verifies what direct mailers know: don’t use online generated names for a direct mail campaign. Instead, use direct mail generated names. In this A/B test, direct mail generated names produced 66% [...]
