Many Direct Marketing Update readers can tell a good headline from a bad one, but how good are you at choosing the greater of three good headlines? Let’s see … The Test: We created three headlines to entice prospects to [...]
I love the new integrated, multichannel marketing strategies where you can test every element (creative, channel, copy, and more) comparatively. Consider the following strategies: Send a direct mail piece to your targeted audience. Send multiple emails (pre, delivery, and post) [...]
Headlines make all the difference in your copy. Strong headlines that sizzle and show interest will bring in major response and profits. Bad headlines will kill your response and your sales. Check out this test, and find out why some [...]
I’m an ardent advocate for setting quotation marks around your headline. Why? Because they grab attention. They add credibility and a newsy feel. They make you wonder who’s saying this and why? Best of all, they increase response, evidenced by [...]
