Testing Corner: “By Invitation Only” vs. “Private Beta” A 273% Difference!
Testing Corner: “By Invitation Only” vs. “Private Beta” A 273% Difference!
Testing Corner: How to Stop Losing Sales in the Final Stretch
Testing Corner: How to Stop Losing Sales in the Final Stretch
Testing Corner: Which is Best? Benefit, Branding or You-Orientation in a Headline?
Many Direct Marketing Update readers can tell a good headline from a bad one, but how good are you at choosing the greater of three good headlines? Let’s see … The Test: We created three headlines to entice prospects to [...]
Testing Corner: Mail / Email Power
I love the new integrated, multichannel marketing strategies where you can test every element (creative, channel, copy, and more) comparatively. Consider the following strategies: Send a direct mail piece to your targeted audience. Send multiple emails (pre, delivery, and post) [...]
Testing Corner: Which Headline Pulled in the Best Response?
Headlines make all the difference in your copy. Strong headlines that sizzle and show interest will bring in major response and profits. Bad headlines will kill your response and your sales. Check out this test, and find out why some [...]