First the United States Postal Service (USPS) promised NO price increases for 2020 … then they backtracked. Effective January 26, 2020 you’ll see the following proposed price increases: Product Current Proposed Change Small Flat-Rate Box $7.90 $8.30 +5.1% Medium Flat-Rate [...]
When writing your marketing content, make sure to use sizzling copy. This is the kind of copy that keeps your readers interested...and likely to make a purchase. Sizzling Copy: Use the Right Words There are certain words, that when used, [...]
The V.I.V.A.™ (Valuable Information, Value-Added) direct marketing system is designed to: Dramatically increase your sales and profits Set your company apart with a Unique Selling Proposition (USP) Create a “branding” effect to help you gain market share Overcome skepticism and [...]
After you generate a lead, then what? You close the sale. It seems like obvious advice, but I’ve seen so many people who forget this simple rule by avoiding the uncomfortable. Many marketers make this terrible marketing blunder on the [...]
Box and subscription marketing is exploding...and our experience using direct response marketing to become successful is unmatched in the industry. Caleb Huey, our VP of marketing strategy, recently met with David Bakey of Harry’s, a B2C men’s grooming brand. Here’s [...]
One of the most powerful and compelling ways to: Create believability and credibility Define your unique selling proposition (USP) Gain confidence and trust Overcome skepticism Bridge the gap between interest/action and leads/sales Encourage interest and relationship …is to tell a [...]
A powerful stranglehold on the American economy – restricting growth and killing funding for dreams, ideas and businesses – has been lifted for the first time in 80 years. Now, you can market investment opportunities in your business or venture [...]
I’ll be speaking at FreedomFest, from July 17-20 in Las Vegas, Nevada. FreedomFest is the nation’s largest conference for Libertarians, Conservatives and free-market, pro-freedom advocates. There will be over 2,000 attendees…and 250+ speakers, including Ex Fed Reserve nominee Stephen Moore…Kevin [...]
For anyone thinking about or using direct mail, this webinar is a must. Test results. Little-known response boosters. New tactics, formats, and strategies. It’s called Winning Direct Mail Secrets and Trends that Can Double Your Response and Supercharge Your Profits. [...]
Let me tell you about a powerful marketing secret that can drastically boost your response— it’s your offer. In a marketing campaign to generate investors for a new start-up company, I first created powerful copy and graphics in a magalog [...]
