by Craig Huey | Apr 1, 2019 | Direct Response Copy Tips, Uncategorized
When you are writing any kind of marketing material, don’t keep your readers waiting to discover your intentions. Many copywriters make this fatal mistake – writing a long, “cute” introduction without telling the reader the point. You may tease a reader on the outer... 
by Craig Huey | Mar 25, 2019 | Integrated Marketing, Latest Direct Mail, New Strategies and Tactics, Successful Marketing Campaigns, Uncategorized
Often, outside envelope teaser copy will grab your audience more powerfully than a personalized envelope will. That is why you see so many savvy marketers using teaser copy for their direct marketing campaigns. Upper management in your company may dislike the idea of... 
by Craig Huey | Mar 20, 2019 | Advertising & Marketing, Case Studies, Successful Marketing Campaigns, Uncategorized
Your marketing will achieve higher response when you combine powerful content with direct response copy. I always encourage companies to add value to their marketing…and they achieve better, higher results. Take Chevron. Chevron approached me with a marketing problem.... 
by Craig Huey | Mar 20, 2019 | Advertising & Marketing, Successful Marketing Campaigns, Test Results, Uncategorized
Specific details get a better response. Your prospects want to see proof of your claim – in the form of statistics and percentages. This applies to your headlines, your body copy and your email subject lines. Take a look at the following test I ran for an email... 
by Craig Huey | Mar 12, 2019 | New Strategies and Tactics, Successful Marketing Campaigns, Uncategorized
Amazon has totally transformed the way people buy, shop and make choices as consumers. It’s also the world’s third largest retailer, and in 2018, generated over $258 billion in sales – not to mention, over $4.5 billion in digital ad revenue. Everywhere you look,... ![How This “Real Housewives” Star Used Social Media to See Her Sales Skyrocket [video]](https://cdmginc.com/wp-content/uploads/2019/02/Houswives_Social.jpg)
by Craig Huey | Feb 26, 2019 | digital marketing, Internet, New Strategies and Tactics, Successful Marketing Campaigns, Uncategorized
Social media marketing can help your business grow rapidly. “Real Housewives of Dallas” star D’Andra Simmons used social media to help her skincare and nutrition brands see sales skyrocket. In this Fox Business interview, Simmons talks about how people use tutorials... 