To win in your positioning and branding, you must establish yourself as the “expert” or “authority” in your space. With a bookalog, you become the authority: the one who wrote the book! You … your product … and your company … [...]
It’s critical to test subject lines. The goal of a subject line is to create curiosity about content, to entice your prospect to read it further. Even the most experienced direct response marketer can guess wrong. But the market place [...]
If you missed last week’s live webinar on “26 New Trends for Marketing Products and Services,” you missed some great money-making tips … and some costly blunders being made. But don’t worry. I have the video right here for you [...]
This last week was a great week for my digital clients and freedom. In a party-line vote, House Republicans freed Internet Service Providers such as Verizon, AT&T and Comcast of unfair and terrible regulations to limit what companies could do [...]
98% of marketers overlook this powerful success strategy that could skyrocket your leads or sales (video). You’re one of the 98% if you’ve never considered a bookalog. What’s a bookalog? It looks and feels like a paperback book – but [...]
