Direct mail is powerful. It works. It’s a great way to generate leads and sales. Direct mail is not dead. In fact, it’s having a resurgence. Here at CDMG, we have created over 1 billion direct mail pieces in the [...]
The Lincoln Motor Company’s “See It First” direct mail campaign for the Lincoln Continental won the Irresistible Mail Award and Grand Champion Trophy. The campaign featured 2 key elements that targeted upscale audiences: Exclusivity: They got to see a private [...]
Want to increase your response and profits? Who doesn’t, right? Then you need to watch this brief video highlighting my tips on how to do just that. I go over new strategies and tactics that will help you bring in [...]
Many marketers underestimate the power of the personal sales letter in an envelope direct mail piece. Its’ the reason why an envelope package almost always beats a postcard, brochure or self-mailer. In any direct mail campaign, the way that [...]
When you’re marketing to your prospects, a “Big Idea” in your advertising copy is critical. This applies to all your advertising channels. Take direct mail. Your direct mail should have one common goal: To show your prospect how your [...]
