In the eyes of your best prospects, you can’t afford to be boring. Dull copy doesn’t grab anyone. Drab copy doesn’t add anything to your marketing. This is where the EBC Principle comes in. To get that sale or lead, [...]
Amazon.com’s retail popularity just keeps growing. And why not? The pioneer in online shopping comes closer to perfecting e-commerce and logistics, bridging the gap between warehouse-to-customer fulfillment. And the company keeps searching for ways to make ordering online even easier. [...]
Want to get 20-30% increase in your response? What a unique medium to get readers’ attention in direct mail? Then you need to use a newsalog! What’s a newsalog? Don’t think it will work? You’ll be surprised how a retro [...]
Check out the latest tools in direct marketing the magalog or tabalog. They look and feel like magazines, but they are actually effective direct response marketing pieces. When traditional mail pieces fail, or are not getting you the response that [...]
