When you’re marketing to your prospects, a “Big Idea” in your advertising copy is critical. This applies to all your advertising channels. Take direct mail. Your direct mail should have one common goal: To show your prospect how your [...]
Are your prospects signing up for your mailings and lining up to buy? Or do they lose interest before you can make the first pitch? The problem might be your landing page. Don’t direct your prospects to a corporate website. [...]
In my speeches at conferences and in-house seminars, I talk about 12 common blunders on marketing websites. Each one of them can impact the effectiveness of your website. One of these blunders occurs with the use of the navigation bar [...]
