A personalized direct mail letter can often improve response, especially in database marketing. But poor direct mail personalization can hurt response. Here are 7 common personalization blunders you can’t afford to make: Don’t use bad data. When your prospects read [...]
The United States Postal Service is appallingly dysfunctional. It wastes your tax dollars with inefficient business practices and wasteful spending… It’s headed towards a $70 billion taxpayer bailout… And, typical of any bureaucracy, it’s resistant to any sort of change [...]
Christmas is typically the Post Office’s strongest quarter, financially. Even though package volume increased by 7% this year, it still wasn’t enough to offset 5% losses in mail. In fact, the Post Office has already lost $540 million in 2018. [...]
Marketers can and should test every individual campaign to see where they can improve customer response and learn important information for the future. By testing one variable (such as teaser copy, price, offer, or format) you can see what makes [...]
