marketing to seniors

Marketing to Seniors to Raise Capital and Sell Products

Seniors (aged 55+) make up an enormous market with incredible purchasing power. But most marketers ignore this valuable group – or don’t know how to reach them. In fact, seniors spend close to 50% of all purchasing dollars, and yet [...]

By cdmginc|2019-03-25T14:37:40-06:00March 25, 2019|Advertising & Marketing, Crowdfunding, New Strategies and Tactics, Successful Marketing Campaigns|

Marketing to Seniors: 38 Special Advertising Insights

The mature or senior market, which I define as people over the age of 50, is an enormous group with incredible buying power. In marketing to a mature market, too many marketers underperform, because they violate some key direct response [...]

By cdmginc|2017-10-17T16:12:56-06:00October 17, 2017|Advertising & Marketing, Blog, Direct Response Copy Tips, New Strategies and Tactics, Successful Marketing Campaigns|