SurfControl is a global provider of corporate security software. The marketing goal they presented to me was to increase sales of one of their premier products, an Internet filtering software. While SurfControl was focused on the constraints of their budget, [...]
When you are #2 or lower in your industry, comparative advertising can give you a big boost in response … and a giant step to help you rise to #1. Before I show you a powerful comparative TV commercial, let [...]
Sometimes markets change and leads and sales stall. The growth just isn’t there. That’s when you need to change up your marketing with something new and different. And that’s what happened when I talked to Surf Control. Surf Control is [...]
