Should you use sliders in your copy? On your web pages?
Consider this test, and decide which site captured more views: Version A or Version B?
Version B was the winner!
How? Redesigning the page — without the sliders — resulted in a more than 50% increase in clicks.
World Vision, a charity which sponsors needy children in diverse countries, conducted the above test to see how best to grow donor lists. The winning page replaced the sliders with eye-catching text boxes. Strong, compelling images represented the specific child’s life story. Each site focused on telling one story about one child. The narratives connected with specific attributes of the targeted donor, too.
The updated visual aspects in Version B allowed potential donors to read the stories with greater ease. Interactive text boxes created a more engaging website, and immediately brought viewers into the child’s life. More readers felt moved to donate. Other winning elements of Version B included a first-person orientation, with the child talking about himself.
In general, avoid sliders on your website. They diminish the user-friendly nature of websites, and they can interrupt the content’s flow and the readers’ attention.
Need further help with your copy? Please contact me at (310) 212-5727 or at firstname.lastname@example.org