SAP BusinessObjects is a business intelligence software provider that recently tested buttons on its landing page.
One version used a typical blue text link for its add-to-cart option.
A second version used a big orange button.
When the test results came in, the big orange button did 32.5% better.
This shows you that strategic direct response art can make a big difference.
If you need help with your next marketing campaign, write me at craig@cdmginc.com or call me at 310-212-5727.

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