After the Obama recession/stagnation, paper mills went out of business and paper demand went down.
But with the Trump tax cuts/economic boom, paper demand is now up.
For example, my clients quadrupled their paper usage from 2012 to 2016.
This has put a huge squeeze on paper supply, availability and pricing.
Obviously, paper plants have not reopened, but demand is soaring.
Other factors compounding the problem is government tariffs, trucking shortage/demand and state regulations.
What should you do?
In past times like these, we have:
- Pre-ordered paper in advance, locking in lower rates and quality supply
- Ordered for individual paper runs early. It won’t help with the price, but it will help make sure you have paper.
Expect this problem to last 2-3 years. It’s not temporary. It’s structural.
Keep an eye out for new developments and updates to paper supply and prices.
Here are the rest of this week’s articles:
How One B2B Catalog Achieved Skyrocketing Sales with 8 Direct Response Solutions
The Death of Tracking Cookies? Digital Crackdown May Make Advertising Online More Difficult
Image Advertising vs. Direct Response Marketing