Image Advertising vs. Direct Response Marketing [video]

Image Advertising vs. Direct Response Marketing [video]

What’s the #1 mistake that most advertisers and marketers make?

They use image based advertising…relying on pretty graphics and short, cute copy rather than direct response marketing.

Direct response marketing is the only way to get an effective, accountable response…and dramatically increase profits at a cost-effective cost-per-lead and cost-per-sale.

Watch this 2-minute video below to discover the difference between image advertising and direct marketing.


If you would like to talk about using direct response marketing in your next campaign, give me a call at (310)212-5727 or email Caleb at


Here are the rest of this week’s articles:

How One B2B Catalog Achieved Skyrocketing Sales with 8 Direct Response Solutions

Paper Shortage/ Price Hike Alert

The Death of Tracking Cookies? Digital Crackdown May Make Advertising Online More Difficult


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