Paper Shortage/ Price Hike Alert

Paper Shortage/ Price Hike Alert

After the Obama recession/stagnation, paper mills went out of business and paper demand went down.

But with the Trump tax cuts/economic boom, paper demand is now up.

For example, my clients quadrupled their paper usage from 2012 to 2016.

This has put a huge squeeze on paper supply, availability and pricing.

Obviously, paper plants have not reopened, but demand is soaring.

Other factors compounding the problem is government tariffs, trucking shortage/demand and state regulations.

What should you do?

In past times like these, we have:

  • Pre-ordered paper in advance, locking in lower rates and quality supply
  • Ordered for individual paper runs early. It won’t help with the price, but it will help make sure you have paper.

Expect this problem to last 2-3 years. It’s not temporary. It’s structural.

Keep an eye out for new developments and updates to paper supply and prices.

 

Here are the rest of this week’s articles:

How One B2B Catalog Achieved Skyrocketing Sales with 8 Direct Response Solutions

The Death of Tracking Cookies? Digital Crackdown May Make Advertising Online More Difficult

Image Advertising vs. Direct Response Marketing

 

One Response

  1. Gilbertson
    | Reply

    “But with the Trump tax cuts/economic boom, paper demand is now up.

    For example, my clients quadrupled their paper usage from 2012 to 2016.”

    Yet, Trump was not president from 2012 to 2016. How did his “tax cuts/economic boom” create the increase in demand that resulted from the increase in paper usage that occurred before his presidency? It seems to me that you are throwing Trump’s name out there just to garner business.

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