The death of cookies?
Cookies are the tracking devices that advertisers and marketers place on web pages to tag potential customers.
But a recent study found that 64% of tracking cookies are blocked or deleted by web browsers such as Safari or Chrome.
Rejection rates on mobile devices are significantly higher—75% on mobile, compared to 41% on desktop.
Cookies are becoming less effective as internet users are using their mobile phones more and more.
In fact, U.S. adults spend 1 hour and 14 minutes more on their mobile phones every day than on their computers.
Browsers and regulators are also making privacy regulations stricter and more prohibitive.
All of this means cookies are becoming less effective…and as a marketer, you may need to re-strategize to reach your best prospects.
If you would like to talk about targeting and your digital marketing campaign, give me a call at (310)212-5727 or email Caleb at firstname.lastname@example.org.
Here are the rest of this week’s articles: