Testing is vital for email, banner ads, TV… every direct marketing campaign.
If you can’t test it, don’t do it!
Let’s look at the test results for a magalog – a direct mail piece that looks, feels and reads like a magazine. But it’s not.
It’s a sales piece – an infomercial in print.
I tested two magalog covers I had created for my client Prosata. The magalogs were aimed at consumers who worried about prostate problems.
Both magalogs contained the same information inside and both featured a picture of Dr. Larry Doss.
Test: Cover A read: “97% of men suffer from some type of prostate problem, but…these amazing nutrients could help you join the 3% who live worry-free!”
Cover B read: “Breakthrough Prostate remedy taps decades of scientific research, brings relief in as little as 30 days!” An amazing combination of 14 products offers new hope for millions of sufferers!
Result: Cover B was the clear winner, with a 79% higher response rate.
Don’t know what a magalog is or why it boosts response? Watch my short video briefing here.
Have you ever tested your magalog? Let me know. Also, why do you think Cover B received a higher response? Call me at 310-212-5727 or email me at email@example.com.
Here are the rest of this week’s articles:
- Direct Mail Boom: 3 Must-Know Reasons Marketers Are Using Direct Mail in an Online World
- How Companies Can Raise Capital by Going Directly to Investors with Integrated, Multichannel Marketing
- Copy Tip: Creating Impact With Your First Paragraph