Traditional newspapers may be going out of business….but newsalogs are retromarketing pieces that are getting an incredible response.
What’s a newsalog?
A newsalog looks like a newspaper. It feels like a newspaper. But it’s actually a marketing piece in disguise.
A newsalog sells your product or service through a newspaper-style format – and it gets a 20-30% increase in response.
When used as a part of a multichannel, integrated campaign, it’s powerful.
Watch this 2-minute video to discover how you can use a newsalog to boost response – and sales.
I’ve sent over 1 billion direct mail pieces – and have innovated direct mail formats like the newsalog to help my clients succeed. Give me a call at (310)212-5727 or email Caleb at firstname.lastname@example.org.
Here are the rest of this week’s titles:
- The New Integrated Multichannel Marketing: The Most Revolutionary Approach to Marketing Right Now
- Direct Mail: The Critical Power of a Lift Note
- Copy Tip: The Power of Understatement