Last week I mentioned the free digital ad you get with a direct mail campaign using Informed Delivery with the post office.

It’s a powerful way to increase direct mail response.

Here is an example of a digital ad email that Informed Delivery sent out to customers just hours before out direct mail piece arrived.

The average CTR is around 0.8%.

Call Johnny at 615 933 4647 about using Informed Delivery in your next direct mail campaign.

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