Direct Response TV – 30, 60, and 120-second commercials – generates good ROI and builds sales and client bases.

And infomercials still work well.

But direct-response TV is seeing a shrinking audience. 55% of U.S. consumers use a Smart TV for personal streaming.

• 24% use mobile devices.
• 13% for laptops/PCs.
• 7% use tablets.
• 42% said they were discontinuing traditional TV.
• 60% said they would choose lower fees in exchange for watching ads.

This is a Moloco and YouGov survey… not actual data.

Interested in TV, Video, Streaming, or Pre-Roll?

Call Michael Oppenheimer at 615-933-4647 or email him at [email protected].