Email marketing is often seen as old-fashioned. This is especially true considering spam and email behavioral habits. If your prospects get through, their inboxes are filled with unread emails.

Marketers still use email – because it works.

Here are 3 hidden truths:

#1: Email Having the Highest ROI

If you imagined an ideal digital marketing campaign, what would be included in it? Social media would probably be one of the first things that comes to mind, so you would create a Twitter, Instagram, LinkedIn, and Facebook campaign.

X helps build leads and sales with either witty or important information for tweets… and adversity.

Instagram can also build your brand and generate leads that convert well.

And Facebook marketing done right can be great.

But email can give a great ROI if done right.

For some of my clients, can get a cool 120% ROI or better.

For every client, for every $1 they spend, they are making $40.

#2: Building an Audience

Email is also the most natural way to build organic traffic. Getting new customers “cold” is always a challenge.

However, prospects subscribe to an email list, whether it be sales alerts or willingly giving their email to a subscription, free report, portal download, etc. – not cold pitches.

They become familiar with your brand and are continually updated with information about your brand because they asked for it!

A good email list allows you to build an audience of loyal prospects and loyal customers.

#3: Relationship Building for Your Brand

Email naturally builds your credibility… if your email provides value and quality content… not sales hype.

As you create relationships with the prospects you email and give them information tailored to them, you build a reputation as an expert in their minds.

Email (which requires actively gifting valuable information to your audience) allows you to build a community where word-of-mouth buying habits can occur more often. If people like your stories and the information you give them, they will likely tell their friends, who will look at your emails and production services and opt-in for more information.

Email allows you to leverage sociability, create relationships, and get your products to the people who want them now – and generate new leads and sales.

Need help with your email responses?

Call Michael Oppenheimer at 615-933-4647 or email him at [email protected].