Good tease copy always generate response 

Be creative in your copy… 

The Test: This week, let’s look at two pay-per-click ad headlines for the book, 46 Ways to Raise Prices: 

  • Headline A read: “The easiest price increase you’ll ever make or your money back.” 
  • Headline B read: “The secrets of making customers happy to pay more.” 

Before you read on…take a minute to guess which headlines sold more books. 

The Results: Headline B pulled 67% more book sales than Headline A. 

But what was even more dramatic, was the results from the website sales … 

The website offered a “basic” package at $75, and a premium package at $99. Prospects who saw headline B were more likely to buy the premium package. The difference in profit was 81% more for Headline B. 

Why the difference? 

It’s easy to get caught up in analyzing why one headline did better than the other did, but it points to the need to always test. 

I am a firm believer in testing and found that when doing so, we are able to rapidly increase response. 

Email Michael at [email protected] or call him at (615) 933-4647 to learn more.

Unlock Explosive Growth with CDMG, Inc.
Your Partner for Digital Success 

In today’s fast-paced world, you need more than just an agency—you need a partner who drives growth, amplifies your brand, and delivers results that matter. That’s where CDMG comes in. 

We’re not just another ad agency. We are a top advertising and marketing powerhouse that specializes in driving real, measurable results and profits. Our award-winning team, led by marketing veterans Craig and Caleb Huey, is dedicated to supercharging your advertising efforts and transforming your business. 

Why CDMG? 

  • Proven Success: 120 prestigious awards in 2024 alone. 
  • Data-Driven Strategy: We don’t guess. We know what works. Our campaigns are crafted with precision to deliver maximum ROI. 
  • Expertise Across the Board: From media buying to digital copywriting, testing, and direct-to-consumer strategies—we’ve got it all covered. 
  • Real Results: We’ve helped launch new products, reposition brands, and turn small businesses into multimillion-dollar success stories. 

Let us help with your video needs!
We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
• Videologs
…and much more! 

Whether you’re looking to launch a new product, reposition your brand, or supercharge your e-commerce growth, CDMG is the partner you need to dominate your market. 

Are you ready to see how we can drive your growth?
Let’s talk. Call Michael Oppenheimer at 615-933-4647 or email [email protected] today. Don’t wait—start transforming your marketing results now with CDMG, Inc. 

Act now, grow faster, and achieve more with CDMG.