E-commerce sales for 2025 will hit a historic high.

But higher media costs, growing platforms restrictions reducing strategies and targeting options, and increased competition has reduced e-commerce ROI on many platforms.

2025 success in e-commerce requires some very specific tools and strategies.

And, the #1 complaint I hear from marketers is that they don’t have the knowledge base, adequate staff, analytics or capacity to increase e-commerce sales — even if they have a strong offer and product or service.

They feel totally under-equipped.

How do you increase your E-Commerce sales?  Here are 9 steps:

#1: A distinct marketing and advertising philosophy — You must understand that marketing in the economic environment is not a traditional branding exercise. This is not an exercise in traditional advertising or sales copy.  E-Commerce today requires that you use direct response copy and direct response graphics.  It requires that you use a direct response offer and that you use direct response strategy in your targeting.  Direct response is a complete, holistic strategy that only meets its full potential when executed across all marketing formatting and contexts.

#2: See your audience differently — E-Commerce requires a different look at your online audience. Traditional marketers and traditional branding agencies love impressions, love likes, love seeing images and fancy videos — but that is not e-commerce.  Images and likes don’t necessarily translate into purchases; targeting your audience precisely is what does. You need to figure out how all your channels target specific audiences, precisely and efficiently.

#3: The key to data success is Transactional Data Modeling (TDM) — TDM is the most important criteria in identifying your prospects. With E-Commerce, you break the campaign down into two elements:

• A custom list of prospects or customers
• A look-alike audience.

TDM allows you to go to people who you know who have bought a similar product or service.  It’s a buy-a-like not a look-alike audience. It’s 1^st party data. It’s the most advanced way to create a look-alike audience that actually will buy the product or service.  It has the ability to give you an online buyer selection; it has the ability to give you a direct mail-only buyer selection; it has the ability to identify age demographics and other criteria including psychographics, and most importantly, their actual purchase history.

#4: Testing creatives is critical to success — Anyone can test an ad, but you want to be able to test properly using the direct response testing principles, using content that is relevant, significant, and provides value to your audience.

#5: Use Multichannel Marketing, every media creates opportunity — You want to test various media options.  You want to see what is working best.  Just relying on and using one channel (like Facebook) is dangerous and slows your growth. E-commerce is great because it’s perfectly accountable; it can be tested, tracked, and analyzed across many channels.

#6: Only use accountable advertising — Know your ROI on every ad, platform and effort. Because you can track your leads and buyers and create repeat sales, you must advertise with the intention of creating lifetime customers.

#7: Databases are fundamental — E-commerce allows you to build up a database. The larger your database grows, the more you are able to refine your prospects and enhance the look-alike audiences that will supercharge your response. Great profitable companies upsell and cross sell aggressively to their database.

#8: Use an integrated, multichannel approach to e-commerce, spiking your response by 86%— Using a multichannel and integrated approach to your database and prospects can be your greatest strength dominating your market. Make sure you are maximizing all possible advertising channels such as Meta, YouTube, Rumble, X, email, text, direct mail and more to reach your audience and reinforce your brand including powerful new channels like geofencing (see HERE). Your customer or prospect sees you everywhere! And it increases response by 86%.

#9: Recognize your customer’ fears and doubts… be “newsworthy.”

What is your target thinking? What is holding them back? Be like Weather Tech: “Made in the U.S. No Tarriffs, no pricing surprises.”

If your staff is stretched or you feel overwhelmed and if you need a second opinion or simply some help, consider using our services to incorporate the 9 points above. No one does it better than Creative Direct Marketing Group (CDMG).

My team of e-commerce experts know how to help you step-by-step and ensure maximum growth and revenue for your campaigns. Please do not hesitate to give Michael a call at 615-993-4647 or email him at [email protected].

Let CDMG Be Your Partner in Driving Growth 

Media Help, Copy Help, Testing Help, D2C, and e-Commerce Help 

CDMG is more than an ad agency 

Let us be your second opinion 

CDMG’s award-winning team, run by marketing veterans Craig and Caleb Huey, is dedicated to improving your advertising, marketing, branding, and bottom line with a proven approach that maximizes response rates and ROI. 

With expertise in media, data, digital, and creative strategy, we’ve earned over 120 prestigious awards, in 2024 alone. 

Why CDMG? 

• Proven Success: 120 prestigious awards in 2024 alone. 

• Data-Driven Strategy: We don’t guess. We know what works. Our campaigns are crafted with precision to deliver maximum ROI. 

• Expertise Across the Board: From media buying to digital copywriting, testing, and direct-to-consumer strategies—we’ve got it all covered. 

• Real Results: We’ve helped launch new products, reposition brands, and turn small businesses into multimillion-dollar success stories. 

Let us help with your video needs!
We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
• Videologs
…and much more! 

Our team has launched new products… and helped reposition companies to a higher level. Our strategies and tactics have generated leads, and built powerhouse e-commerce programs that have helped turn small businesses into multimillion dollar success stories and grown large companies. 

Our formula is data driven, accountable advertising that supercharges your growth. Every campaign is crafted precisely, focusing on what matters most to drive your success. 

Let’s discuss your marketing challenges and give you a second opinion. 

Contact Michael Oppenheimer at 615-933-4647 or email him at [email protected]. 

Start transforming your marketing results today with CDMG, Inc.