One of my favorite tools is Facebook Custom Audiences.
Here is an example of how powerful it can be:
Volvo’s Construction Equipment division (Volvo CE) targeted American and Canadian prospects who already connected with Volvo competitors..
The company also targeted prospects similar to their current customers, 23 and older.
The Volvo CE Facebook ad generated 300,000 impressions, 9,485 clicks, and finally 27 qualified leads!
With $2,000 coming in with every lead, Volvo CE enjoyed a 30% cost reduction.
Would you like help with your copy, with Facebook ads using Custom Audiences? Contact me at (310) 212-5727 or email me [email protected]